To convert your Universal Analytics events to GA4 events, you can use the GA4 Measurement Protocol API. This protocol works a bit differently from the previous one. In GA4, instead of events being categorized under Event Category, Action, and Label, data is sent as event name and parameters. The event name can be any string and you are allowed to… Read more

It sounds like you’re experiencing a rather unusual issue. Given that your other projects continue to operate normally, it’s unlikely the issue is with the BigQuery service itself. Rather, the issue is likely specific to the project that’s experiencing the problem. There could be a variety of reasons for this – perhaps there’s an issue with the… Read more

Yes, it appears there’s a discrepancy between the session counts in the GA4 user interface and those resulting from your BigQuery query. The difference seems large, considering the same sources and date ranges have been applied in both cases. You’re absolutely right in identifying unique sessions by combining the session ID and the pseudo user ID.… Read more

I hear you, it’s frustrating when things don’t quite line up. I think what you’re experiencing might be a limitation with GA4. If you’re open to exploring third-party solutions, there’s a very capable platform called Able CDP. It has its own tracking and connects directly to BigQuery, which makes it really convenient in Looker. The best part is… Read more

Troubleshooting tracking issues for a specific event like ‘purchase’ might involve a few different steps. One possibility could be a change in your site’s purchase confirmation process or checkout page — if the structure of that page changed significantly, and Google Tag Manager was reliant on certain elements of that page to initiate the… Read more

Hey, so I’m trying to wrap my head around these schema changes Google has made. Apparently item-scoped dimensions and event-scoped metrics aren’t compatible now.

I’ve been using “itemViewEvents” which is event-scope metric and “itemName” which is item-scoped dimension to find out how many views a product got. So, can I still get those numbers… Read more

“Hey, I’m using R to pull GA4 Account and Property information but I keep running into a problem. I’ve got no issues when it comes to Universal analytics info with the following code:

`r
accounts <- google_analytics_accounts()
properties <- google_analytics_properties(accounts)
`

However, whenever I try to nab the GA4 properties, like… Read more

I’m on a mission to extract total event count data from GA4 using BigQuery for different web platforms on a subdomain level. All was good until I started to include device.web_info.hostname in the pull – that’s when the count turned weird.

Here’s what I tried out:

`sh
select
event_date
, device.web_info.hostname
, platform
, c… Read more