This issue seems to be a limitation within the GA4 API, particularly in relation to how dateHourMinute dimension interacts with the Default Channel Grouping dimension. Currently, it doesn’t appear that the GA4 API supports a dimension filter for Default Channel Grouping when dateHourMinute is selected. The official documentation provided by Google… Read more

Yes, you can still track ‘mailto’ clicks as conversions in Google Analytics 4, but the process is a bit different. You’ll need to set up a custom event for the mailto link click in Google Tag Manager and then mark that event as a conversion in Google Analytics 4. Similarly, in Google Ads, you can set up a conversion action for the same.

No, it’s not possible to retrieve a user’s Google Click ID (GCLID) using the Measurement Protocol. The Measurement Protocol is designed for sending data to Google Analytics, rather than pulling data from it. You can, however, send the GCLID in a hit to Google Analytics with the Measurement Protocol using the “gclid” parameter, as long as you are… Read more

The user is trying to create a report that organizes data by total users, engaged sessions, and engagement time. They’ve written a code, or “query”, to extract this information, but what they’re finding is that the data from their query does not match the data from Google Analytics 4 (GA4) once it’s imported into Looker, a business intelligence… Read more

Hey folks,

So I’ve been trying to switch my website from the old UA Google Tag (gtag.js) to GA4. I’ve managed to create a new GA4 property and hooked it up to the UA Tag. Here’s what I’m pondering though: will I still be able to nab all the traffic using the same old gtag.js code snippet even past that July 1, 2023 deadline?

Is there some way I… Read more

In GTM, instead of creating a new RegEx table for each trigger, you can create a single trigger that looks at the ‘Page Path’ (or similar variable) against your RegEx table. Check if the output matches with the specific group name or page path you are interested in. This would trigger when someone lands on one of those specific group of pages and… Read more

Hey, I’ve got this user-defined variable in GTM that takes the GA Session ID from the goodies – I mean, cookies. I’m considering adding this as a user property to the GA4 Page View/Configuration tag, then register it as a user-level dimension in GA4 (since these folks haven’t got session-scope just yet). So, what happens if I treat this session ID… Read more

Hey there, I’m trying to get my head around GA4 and noticed something peculiar. It looks like it’s showing some of my pages twice – once with the top level domain and once without. What’s up with that? Do you guys know?

For instance, when I go under “Engagement” / “Pages and Screens” and click on “Page path and screen class”, I see duplication. T… Read more

This may not necessarily be a glitch. The discrepancy could be due to a variety of reasons. One common reason for such variation is the difference in the way data is processed and aggregated in Google Analytics and Azure SQL. Also, it’s possible that there might be duplicate data in your Azure SQL tables. Google Analytics deduplicates your data,… Read more