In Google Analytics 4 (GA4), you can send a custom URL using Google Tag Manager (GTM) by utilizing its advanced tracking capabilities to customize predefined and custom parameters in an event.

First, you need to implement GA4 in GTM. Then you can start sending the custom URL by creating a new GA4 configuration tag in GTM and setting your desired… Read more

Sounds like you’re on the right track with your setup but dealing with a tiny hiccup. For the event parameters, you could try changing the parameter name like in this example:


However, if the issue persists, then there may be something going on with the {{Click Text}}. It might not be… Read more

Hey, I’m thinking about upgrading from BigQuery’s Sandbox to their paid service. Right now, I’m seeing a 60 day limit on data. Will that go away if I switch to the paid version? Oh, and another thing, will I be able to grab all of my GA4 data from the last year or more once I’ve switched to the paid version?

Hey there!

Just a quick question. I’m in the middle of shifting from UA to GA4. I’d really like the two to coexist for a bit until I’m satisfied the GA4 migration is all good. We use Google Tag Manager for GA so I’m wondering, can the same GTM container tied to the UA property also be used for the GA4 property?

I’ve already got a Universal… Read more

Sure, the best way to track the traffic from your blog to your main website would be to use utm tags for the links that you have on your blog leading to the main site. This way, you can accurately measure the traffic coming from your blog. This is straightforward and shouldn’t be too complex!

Unfortunately, Google Analytics 4 (GA4) does not natively support the extraction of data at minute-level granularity. It primarily provides a breakdown of data at hourly intervals. This limitation is a part of GA4’s design and, at this time, there is no built-in or direct workaround provided by GA4 to extract minute-level data. However, you could… Read more

Sure, you’re on the right track. In GTM, you do need to make new Event tags for the ‘Completed Purchase’ and ‘Started checkout’ events. Setup each with their corresponding triggers. Then, in GA4, configure custom definitions for these tags under ‘Events’. Ensure to test with GTM’s preview mode before publishing. It might take little time for the… Read more

So, I’m grappling with understanding GA4 data that’s stored in BigQuery and using it via Power BI. I’m kinda new to both these things, and I find JSON format particularly tricky to figure out.

I tried to decode it by following a tutorial to flatten the tables in BQ, which is provided in this link:… Read more

Sure, it sounds like you are having issues with passing data properly to your Google Analytics 4 (GA4) using Google Tag Manager. The data push should allow you to isolate certain articles based on specific details about them. However, currently, the “article_id” is not being correctly registered, causing mish-mash of the id’s and “(not set)”… Read more

Sure, basically, even though Google Analytics Universal is wrapping up, you can still get your hands on your data in a bunch of different ways. For example, you can directly download individual reports in various formats like CSV, TSV, Excel, Google Sheets, PDF, and also use the Google Analytics Reporting API. If you happen to be a Google… Read more