[Anh]

Yes, you can use Custom Dimensions and Metrics in Google Analytics 4. In order to do this, you must first set up your custom dimensions and metrics in the event parameters. Once it’s setup, you can then use them in any of your reports, including in Summary Cards. Do keep in mind that the data related to these custom dimensions/metrics will only start to populate after you have created them, so you won’t be able to see historic data. You can create these in ‘All Events’ under the ‘Custom Definitions’ option in your Google Analytics 4 property.

[Anh]

One potential solution is to differentiate the events that are sent to GA4 by the parent website and by the widget. Each event could have an associated “source” parameter indicating where it comes from. You can then use this parameter to filter out the irrelevant events on GA4 using the interface’s filter system. This way, the events that your client sees on GA4 would be the only ones relevant to them. Additionally, you could consider using Google Tag Manager. This tool allows you to control the behaviour of your codes and adjust as per the requirements. With Google Tag Manager, you could determine when and where your GA4 codes should fire, which would allow you to avoid unnecessary events from parent website.

[Anh]

Sure! So, basically, when somebody is buying something online and they decide to snag an add-on like gift wrapping or an extra warranty, you’re gonna want to keep track of that. You don’t just want to know what the original purchase was, but also what extras they decided to get.

When you’re creating the event for that purchase, you can add details about the add-ons too. So, let’s say someone buys a blue t-shirt and opts for gift wrapping. When you’re recording this, you can have an event like “purchase_event”, and under “itemName”, you’ll write “blue t-shirt”. Then, you add another line for the add-on, where it can say “gift_wrapping”. This way, not only do you know what they bought, but also what extras they chose. This can give you a better idea of what options your customers are going for and can help improve your services or offers.