Discrepancies between the purchase revenue and event value in GA4 could be due to a variety of reasons. One of the most common causes is due to the handling of shipping costs, taxes, and discounts. If these aren’t being factored into the purchase revenue but are included in the event value, it could cause a difference. Another possible reason… Read more

Man, I totally feel your pain. I had a similar issue with a WordPress site not too long ago. You might want to have a look at the developer console for any errors that might be sneaking around. Also, and this is just a thought, you might want to check the consent cookie manager. Sometimes it could unexpectedly block the custom events. Keep your… Read more

Yes, with Google’s new gtag.js you can incorporate both Universal Analytics and GA4 within a single script snippet. Google’s global site tag (gtag.js) is designed to be a unified tracking system which simplifies the process of sending data to different Google tools such as Google Analytics (Universal and GA4), Google Ads, and Google Marketing… Read more

Yes, you have two concerns: tracking multiple images and tracking images based solely on their alt text. To accommodate multiple images, you can include all the selectors (class names or IDs) separated by commas when you call the function. As for tracking images by alt text, you’ll have to modify the code a bit. Currently, the code uses the… Read more

It seems from the Google Analytics 4 API documentation that the response body from the runPivotReport function does not directly contain date data. The API appears to assume that the user already knows the date ranges that were requested. Here’s the structure of the response body:

`
{
“pivotHeaders”: [
{
object (PivotHeader)
}… Read more

Unfortunately, without being able to analyze the content of your shared chart, it’s difficult to provide an accurate answer. However, one possible explanation for discrepancies like this often tends to be overlapping users. If there are users who are counted in both the first and second row of your chart, then they would be double-counted in your… Read more

Hey there,

So I get that there’s a bit of a difference between those two numbers. But, isn’t this gap a bit too much? My gut tells me that we’re seeing double results or something. I mean, check it out, this is the same timeframe:

UA users: 17,748
GA4 users: 36,179

Got any idea why this would happen? Normally, I’d be cool with GA4 having more… Read more

Hey there, I’ve got a bit of a head-scratcher here. I’m working on setting up Google Analytics 4, not using Google Tag Manager just to be clear. According to the Google docs, these two bits of code should do the same thing:

First off, we’ve got this:

`javascript
gtag(‘event’, ‘testing’, {‘foo’:’x’});
`
And then there’s… Read more

Your code inserts the Google Tag Manager and fires off a pageview event, which is then captured by Google Analytics. Post this, it redirects users to another site. This method generally works in most cases, especially if you see those events firing off in the Google Analytics Debug View. However, the issue can arise from the fact that Google… Read more

Hey there,

So, I’ve run across this peculiar thing when adding a custom dimension or metric. It seems that the data starts from when that most recent dimension/metric was recorded, despite having a beginning date set before that. It’s not from the registration point, but rather from when it was dated. Let me unravel this a bit more:

• I’ve…

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