Yes, you’re right. The “value” variable in Google Analytics 4 (GA4) ecommerce is not precisely the same as “price”. It generally holds a monetary impact related to an event, which may differ depending on context. For instance, in the contexts of adding/removing an item to/from a wishlist, or removing an item from the shopping cart, “value”… Read more

It seems like you’re doing everything right when you’re sending the “ebook” custom event with the “titolo” parameter to Google Analytics 4. Strangely though, your custom dimension is still coming up as “not_set” despite showing up just fine in the real-time report. So, don’t worry – it’s not just you finding this a little odd!

Of course, in order to confirm your assumption about the ‘piiRegex’ variable, I would need to actually see the part of your code that defines and uses it. However, based on your description, it does sound like it could be a regular expression designed to match the pattern of an email address. The reason the substitution only works when the pattern… Read more

The issue of Google Analytics not recognizing your ‘items’ array could come from a variety of potential issues. It might be due to how the array’s set up, as Google Analytics often requires specific data configurations. Misalignment with these expectations could cause the problem you’re experiencing. Also, there could be issues in the way you’re… Read more

It seems like you’re having a hard time setting up your GA4 properties with a proxy server to comply with EU GDPR. You tried using stape.io and followed their tutorial, created a web tag using Site Kit and connected it to Stape’s server URL, but no data is showing in your GA4 Analytics. Do you have any tips or suggestions for how to complete this… Read more

Alright, so from your description, it sounds like you are already halfway there. You’re using the hostname dimension, right? That’s going to allow you to tell apart hits coming from different subdomains, so that’s all fine and dandy. Don’t worry, the Full URL dimension should cover your needs as well.

Now, you might be thinking of using a custom…

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“Hey, guys. So, I moved from UA analytics to GA4. Been trying to figure out how to fetch values using API report. Previously, I was using this setup for UA and it was smooth sailing:

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Javascript Event: ga(‘set’, ‘dimension1’, artist);

Ruby Report Params:
metric = Metric.new(expression: ‘ga:hits’)
dimension = Dimension.new(name:… Read more

The “userId” should typically be set as a User Property as it relates to the user’s identity, which is persistent between sessions. The User Properties category is generally for parameters that are related to user identities and would remain consistent across multiple events or sessions for the same user.

On the other hand, the email subscription… Read more

Hey, I’ve been trying to whip up this checkout funnel report on an e-commerce website using the explore funnel template. Weirdly enough, the data vanishes as soon as I put in the payment step. But if I leave it out, I can see all the data up to the purchases made. I’m kinda stumped about how to find out where the glitch is, or even if I’ve… Read more