Reply To: Comparing UA and GA4 Reports: Disparity in User Metrics

[James]

Sure! The difference you’re seeing is because GA4 and UA track data differently. UA tracks sessions, while GA4 focuses on events. The reason the numbers may not match up is because an event isn’t equivalent to a session. So for example, if a user visits your website and performs multiple actions, UA could count that as one session, but GA4 might count it as multiple events. Hence, giving you a lower users count in GA4.