Reply To: Troubleshooting Internal Traffic Filtering Discrepancies in GA4 Comparisons

[Huong]

There could be several reasons why your Google Analytics 4 (GA4) may not be filtering out internal traffic properly. The issue might come from the configurations. Google Analytics 4 handles filters differently compared to Universal Analytics, so might be why the method of excluding an IP address isn’t working as expected. Also, if the IP address isn’t static and changes periodically, it could also cause inconsistencies in the filter. Furthermore, GA4 ‘Realtime’ report might also be displaying cached data, hence showing the same number of users for Internal Traffic and All Users. It would be a good idea to cross-check all the configurations and see if the issue persists.