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Yes, it is true that Safari’s Intelligent Tracking Prevention (ITP) can interfere with Google Analytics because it limits the use of third-party cookies, which are crucial in tracking user behavior. Unfortunately, there’s no easy fix for this considering the restrictions placed by Safari, but some workarounds have been suggested within the analytics community.
A common suggestion is to use first-party cookies instead of third-party ones, as ITP primarily aims to block the latter. There are also ways to implement so-called “cookieless tracking”, although this can get rather technical and may not provide as big a data set as traditional cookie-based tracking.
Another workaround is to use server-side tagging, which means sending analytics data directly from your web server rather than from the user’s browser. Google’s newer analytics software, Google Analytics 4, offers this feature, although it requires a good deal of technical setup.
Remember that the aim of platforms like ITP is to protect user privacy, so any workaround should respect that goal too. It is advisable to follow industry and legal standards relating to privacy and user data. For a complete solution, it might be best to consult with a web developer or digital marketing professional.
