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Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Connecting server-side purchases/renewals with initial ad clicks on Google Ads › Reply To: Connecting server-side purchases/renewals with initial ad clicks on Google Ads

  • Lily

    Member
    4 April 2023 at 2:37 pm

    Sure thing! To report server-side conversions to Google Ads, you need to use the Google Ads Conversion Tracking tag or the Google Ads API to report conversions directly from your server. To attribute conversions to the original user, pass the Google Click Identifier (GCLID), which is stored in a cookie when the user first clicks on the ad, along with the conversion details from your server.