Reply To: Connecting server-side purchases/renewals with initial ad clicks on Google Ads

[Jacob]

Absolutely, you can handle this by using the Google Ads API’s ConversionUploadService. This service lets you record “offline” or server-side conversions. The key is to keep track of the ad click that originally brought the user to your site, this is done by storing the click ID, referred to as ‘gclid’ – or if it’s for iOS, it’s ‘wbraid’ or ‘gbraid’. Then, when the renewal happens, you send this click ID along with your conversion data.

But in case you prefer not dealing with the Google Ads API directly, you can upload your conversions through the web user interface as well. You can find this option handily available in there.