Learn business growth with Google Analytics 4 Forums Google Analytics 4 GA4: Missing Geographic Data in Measurement Protocol Events Reply To: GA4: Missing Geographic Data in Measurement Protocol Events

  • Lincoln

    Member
    8 June 2023 at 8:42 am

    When you’re using the Measurement Protocol to send data, the geographical information like “City” and “Country” are automatically determined by Google Analytics through the IP address from where the hit originated. If you are seeing “(not set)” for “City” and “Country”, it could be because the IP address from the hit can’t be geo-located. Google Analytics won’t be able to determine the geographical information for IP addresses that belong to a private network or a local network. Therefore, ensure that the hits you’re sending are coming from a location that can be geo-located.