Google Analytics 4
Google Analytics 4

Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Understanding GA4: Event Detection but Missing Revenue Integration › Reply To: Understanding GA4: Event Detection but Missing Revenue Integration

  • Harry

    Member
    28 August 2022 at 5:51 am

    It seems like your total revenue is showing up as 0.00€ because the actionField object isn’t present in your Google Analytics 4 script. The right format should look something like this:

    `javascript
    gtag(“event”, “purchase”, {
    transaction_id: “T_12345”,
    affiliation: “Google Merchandise Store”,
    value: 25.42,
    tax: 4.90,
    shipping: 5.99,
    currency: “USD”,
    coupon: “SUMMER_SALE”,
    items: [
    {
    item_id: “SKU_12345”,
    item_name: “Stan and Friends Tee”,
    affiliation: “Google Merchandise Store”,
    coupon: “SUMMER_FUN”,
    currency: “USD”,
    discount: 2.22,
    index: 0,
    item_brand: “Google”,
    item_category: “Apparel”,
    item_category2: “Adult”,
    item_category3: “Shirts”,
    item_category4: “Crew”,
    item_category5: “Short sleeve”,
    item_list_id: “related_products”,
    item_list_name: “Related Products”,
    item_variant: “green”,
    location_id: “L_12345”,
    price: 9.99,
    quantity: 1
    },
    …
    `

    This is the structure that Google Analytics 4 expects. In this case, make sure to cross-check your purchase code to see if it aligns with this example.

    For more detailed information, you may want to check out the ecommerce documentation here: https://developers.google.com/analytics/devguides/collection/ga4/reference/events#purchase.