Learn business growth with Google Analytics 4 Forums Google Analytics 4 Abnormal elapsed time measurements in GA4 for iOS Reply To: Abnormal elapsed time measurements in GA4 for iOS

  • Lucas

    20 September 2022 at 6:24 pm

    It sounds like there might be a misunderstanding in interpreting Google Analytics GA4. Typically, “Engagement Time” is recorded in seconds which is the raw data sent from your app to Google Analytics. However, when you observe the it in your analytics console, it might default display to days for the sake of simplicity. This could potentially happen if the overall time recorded is very large. Moreover, there might be some conversion or standardization applied when processing and displaying data. You might want to dive deeper into customizing your view settings or creating more specific segments to monitor the particular user engagement in seconds or minutes as required. If this is consistently problematic and doesn’t align with your expectation, contacting Google support or browsing forums may provide a solution.