-
Yes, with Google’s new gtag.js you can incorporate both Universal Analytics and GA4 within a single script snippet. Google’s global site tag (gtag.js) is designed to be a unified tracking system which simplifies the process of sending data to different Google tools such as Google Analytics (Universal and GA4), Google Ads, and Google Marketing Platform products. You’ll just need to configure it properly to ensure it sends the correct data to both your Universal Analytics property and your GA4 property. However, do keep in mind that even though this process requires only one script, it does not necessarily mean that your page load times will improve. You are essentially still running two analytics programs, they’re just contained within a single script.
