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It sounds like you’re experiencing a common issue where events are being logged twice in Google Analytics 4 (GA4) through Google Tag Manager (GTM). This could be due to a number of reasons. Firstly, check if the same tracking code has been inserted twice. This can occur if the code has been manually put into the website and also implemented via GTM. Another reason could be that you have the same tags firing twice in GTM, so you should check your tag firing order and rules. Also, check any third-party plugins you’re using, as these can interfere with GA4. It could potentially be that an event listener is triggering GA4 events twice. In any case, the way you can investigate this is by using Tag Assistant by Google, using DebugView in GA4, and investigating the website’s source code. Remember to ensure only one implementation method (either hardcoding or GTM) is being used to avoid duplication of events.
