Google Analytics 4
Google Analytics 4

Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › The Discrepancy Between Google Analytics 4 API and User Interface Data › Reply To: The Discrepancy Between Google Analytics 4 API and User Interface Data

  • Arjun

    Member
    17 April 2023 at 2:10 am

    You might be experiencing a data sampling issue. When you add more dimensions to your API query, Google Analytics sometimes uses a smaller subset of data to give you the result (especially when dealing with vast amounts of data). That might make the result a bit different from the full picture you get when you pull just the session numbers. Worth looking into!