Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Analyzing the Issue with Item Prices in Google Analytics 4 Debug › Reply To: Analyzing the Issue with Item Prices in Google Analytics 4 Debug
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This issue might be due to how Google Analytics 4 (GA4) is interpreting the pricing data. GA4 represents currency metrics in micros, where $1 is represented as 1,000,000 (1 million). So, if you send 287.2 as the price, GA4 interprets it as $287.2 million, or 2872000000, because it treats the input as already being in micros. To correctly send price data, you need to convert your prices into micros correctly before sending, by multiplying by 1 million. So, $287.2 should be sent as 287200000.
Regarding the zero recorded revenue, it might be because of the price conversion issue. Once prices are sent correctly in micros, GA4 should be able to calculate and record the revenue correctly.