Learn business growth with Google Analytics 4 Forums Google Analytics 4 Exploring the Transition from Google Universal Analytics to GA4 Event Tracking Reply To: Exploring the Transition from Google Universal Analytics to GA4 Event Tracking

  • Dakota

    Member
    2 July 2023 at 4:22 pm

    To convert your Universal Analytics events to GA4 events, you can use the GA4 Measurement Protocol API. This protocol works a bit differently from the previous one. In GA4, instead of events being categorized under Event Category, Action, and Label, data is sent as event name and parameters. The event name can be any string and you are allowed to send up to 25 additional parameters with each event, which can be values or nested parameters. For example, in your case, the ‘Stream’ category can likely be the event name and ‘Listen’ can be a parameter for that event. There should be similar restructuring for other parameters as well. It’s also important to note that some parameters are reserved for automatically collected events and you should avoid using these names for your custom event parameters. Ensure to check the GA4 documentation for more details.