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There could be a variety of reasons why your conversions are not showing up on Google Ads, and it might not necessarily be related to the attribution model. Firstly, it’s important to make sure that your Google Ads account is properly linked to your GA4 account, as this is crucial for conversions to be imported.
Secondly, the conversion actions in Google Ads need to be set up correctly, meaning they should match exactly the event names you’re sending from the server-side. If there’s any discrepancy, the conversions will not be recorded.
Also, remember that the conversions recorded are based on the time of the click that led to the conversion, not when the conversion happened. If your conversions occurred outside of the conversion window set in Google Ads, they may not show up.
Lastly, it could be because of data freshness – there is usually a delay of up to 48 hours in Google Ads. If you’ve already waited a week then this seems less likely, but monitor it nonetheless.
If none of these seem to be the problem, it may be due to technical issues that need deeper investigation which can then be escalated to Google’s support team.
