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I understand your confusion, Marta. In Universal Analytics (UA), you could indeed use ‘ga:keyword’ to get the organic keyword data. However, with Google Analytics 4 (GA4) and its new Data API, things have changed. Unfortunately, GA4 doesn’t provide a direct equivalent to ‘ga:keyword’ regarding organic search terms within Google Analytics itself or via its API. This information is now more privacy-protected by Google. Therefore, for any keyword data, you’d have to rely on Google Search Console and align it with your Google Analytics manually. This alignment would work outside the scope of the GA4 Data API, most likely involving exported datasets from both GA4 and Search Console and cross-referencing them.
