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Hey Marta! I understand how this might be a bit confusing. Essentially, when you link GSC (Google Search Console) to GA4 (Google Analytics 4), the data doesn’t merge in the traditional sense. Instead, it just makes GSC data visible in GA.
GSC data is usually pre-aggregated and not raw, and it’s heavily sampled. Due to this, the data can’t be totally matched on a granular level, and you might find slight inconsistencies even with the overall trend comparisons.
But here’s the catch: you can still make sense of the data from both sources together. Although this might not answer all your questions with pin-point accuracy, it can offer insightful analysis.
Just think of it like making a jigsaw puzzle: even though you might be missing a few pieces, you can still get a pretty good idea of the complete picture.
There’s actually a neat example of how you can use both data sources simultaneously over [here](https://practicaldatascience.co.uk/data-science/how-to-join-google-analytics-and-google-search-console-data). Check it out, it might help clarify things more. Good luck with your data dive!
