Google Analytics 4
Google Analytics 4

Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Transferring Analytics 4 Data to Google Tag Manager: How to Set Up the Integration? › Reply To: Transferring Analytics 4 Data to Google Tag Manager: How to Set Up the Integration?

  • Presley

    Member
    20 November 2022 at 12:41 pm

    Sure, let me break it down for you. Your Google Tag Manager (GTM) ID is different from your GA3 or GA4 IDs. They’re not meant to be the same, so no worries there.

    When you create tags in GTM for your GA accounts, you’ll need to use the specific measurement ID for GA4, or the property ID for UA.

    Now comes the careful part: You’ll need to set-up your tracking in GTM the same way you had it in GA. To make sure you got it right, you can compare the network requests from your website sent by the GTM version with those from your current setup.

    If everything looks good, you can go ahead, publish your container in GTM and then remove the old GA setup. This way, you won’t lose any historical data and you’re all set for your fancy tracking events!