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No worried at all! It’s pretty simple to do this. Just like Universal Analytics, Google Analytics 4 (or GA4) also allows you to set fields in Google Tag Manager. In the configuration tag for GA4, you’d see a familiar option “Fields to Set”. It’s totally the same process – you just pick the parameter name that you have in mind (either a unique one or a set name that Google already uses), then just pass your variable in as the value.
The only extra step you have to take here is to create a custom parameter. But hey, it’s not rocket science. Go into the Configuration menu in GA4, and you’ll find the option to create the custom parameter. Once you’ve done that, you’re all set! Your created parameter can now be utilized in your reports. Easy peasy, right?
