Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Is it possible to exclude internal traffic from Measurement Protocol sent data? › Reply To: Is it possible to exclude internal traffic from Measurement Protocol sent data?
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It sounds like you’re having a tough time with this, huh? Unfortunately, yes, it’s true that GA’s filters don’t apply to data sent via Measurement Protocol. So, you can’t directly filter out internal traffic for such data using GA’s standard filter functions. Those “No data currently available” messages can be pretty annoying!