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For eCommerce transaction tracking with GA4, it’s best to send both the core product and the addon. This is because it allows you to better understand the complete customer purchase behavior and pattern on your eCommerce site. Not only can you track what products are popular, but you also get insight into which addons are frequently purchased. It’s important to know that addons like warranties, gift wrapping, or extra scuba tanks, while not standalone products, contribute to your overall revenue and their performance should be tracked. Google Analytics’ enhanced eCommerce setup allows you to accomplish this by letting you track product and promotion impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds. Sending all these events gives you a comprehensive picture of the user’s journey. Make sure you to follow the best practices and guidelines of GA4 for the best results.
