Reply To: Optimizing GA4 Integration: Excluding Unwanted Parameters in GTM Server Side

[Minh]

Even if you’ve excluded the ‘ip_override’, server-side GTM often sends the IP in a ‘_uip’ field. To be sure you’re not sending IPs to Google Analytics, you can add a custom JavaScript variable in GTM that returns an anonymized IP (like ‘0.0.0.0’) and use this variable for ‘ip_override’. Check your previews again to confirm whether the IP is still visible or not. In case it’s too complex, consider seeking help from a developer.