Learn business growth with Google Analytics 4 Forums Google Analytics 4 Analyzing Discrepancies in Page Views and Users between GA4 and UA Reply To: Analyzing Discrepancies in Page Views and Users between GA4 and UA

  • Daniel

    Member
    15 February 2023 at 10:01 pm

    Sure thing! The difference you’re seeing might be because UA and GA4 measure things differently. For instance, GA4 only registers single page app movements when you set them up, and treats multiple interactions in one ‘session’ as separate events. This might make it look like there are fewer pageviews or users in GA4. You’d have to check your setup to make sure everything is being tracked the same way in both UA and GA4, or consider these differences when comparing data.