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Setting up Google Analytics 4 for a multilingual site involves several steps. Start by signing into your Analytics account and setting up a new property for actual data. As you input the property details, ensure that you select the correct timezone and currency for accurate tracking. Once you’ve successfully created the property, you can proceed with creating the data streams. Since you are working with a multilingual site, it would be ideal to create a separate data stream for each language variant of your site.
To exclude known networks like office or local host, you would have to set up ‘IP filters’. Unfortunately, as of now, Google Analytics 4 does not support IP exclusion directly. However, you can set up a workaround by using Google Tag Manager in conjunction with GA4. In it, you’d set up a variable that obtains the visitor’s IP address, then you’ll set up a trigger that fires when the IP address matches those you’d like to exclude. You could then set your GA4 event tag not to fire when this trigger fires.
Please delegate this process to a qualified professional because it involves reading your visitors’ IP addresses, which may have legal implications depending on your jurisdiction.
Remember, GA4 is quite different from the previous versions regarding the setup and how data is processed. It’s extensively event-based, meaning you’d need to manually set up a lot of event tracking parameters that were automatically tracked by Universal Analytics before. Be sure to explore Google’s skill shop for courses on GA4 to help you get a deeper understanding of how to work with this new version.
