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  • Isaiah

    25 April 2023 at 11:17 am

    Alright, let’s crack this.

    So, in your case, you got two options. First, you can use Google’s built-in listener for GA4 analytics. This will automatically capture and send events like a ‘video_start’ to GA4 right when they happen (neat, huh?). But one downside with auto-mode is that you can’t customize the events or add any specific details.

    Second option, and where we’re heading now, is you doing your own magic (like a true wizard!). So, yes, your own events and parameters can be sent to GA4 via GTM. This is where Data Layer plays a super useful role – as kind of a handyman, keeping all your request data in one place for GTM to use.

    Just push info right onto the Data Layer like this thinking: “Hey Data Layer, hold this for me”:

    title:’my title’,

    Next, hop onto GTM and create some Data Layer Variables for your data to stop by before it heads to GA4:

    [Data Layer Variable Image](https://i.stack.imgur.com/V0oOA.png)

    [Data Layer Variable Image](https://i.stack.imgur.com/nQA1i.png)

    Now, we’re in the homestretch! Just set up your GA4 tag like this to send your data along. Be sure to match your parameters with your newly-created GTM variables.

    [GA4 Tag Example](https://i.stack.imgur.com/hIQ7B.png)

    And there you go, pal! Happy tracking!