Reply To: Creating Page Value in GA4: Metrics Translation Process

[George]

In Google Analytics 4 (GA4), there’s not a direct equivalent of the ‘Page Value’ metric from Universal Analytics (UA), as GA4 introduces an event-based model which is distinctly different from UA’s session-based model. However, you can create similar measurements using the ‘Engagement per screen’ metrics.

In GA4, you can define your own events and event parameters. So, you can configure it to measure specific engagement or conversions that you’d like to track for each page, like clicks on links, form submissions, or time spent per page. Additionally, GA4’s improved AI can also provide valuable insights into user behavior on your site.

It’s also worth noting that you can use BigQuery with GA4, which lets you build custom metrics based on raw data from your website traffic. Remember that migrating from UA to GA4 may necessitate a change in the way you measure and interpret your data. It’s best to become familiar with how GA4 uses an event-based measurement model to get the most out of your analysis.