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Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Trouble finding Conversion Paths after linking GA4 to Big Query › Reply To: Trouble finding Conversion Paths after linking GA4 to Big Query

  • Liam

    Member
    2 July 2023 at 6:55 am

    Unfortunately, GA4 data that’s exported to Google BigQuery does not currently include the conversion path data you’re looking for. This is because the Google Analytics interface and the raw data exported to BigQuery are not one and the same. Google Analytics uses raw data in its underlying data sets to generate the reports you see in the interface, adding attributes such as conversion paths. However, when GA4 data is exported to BigQuery, it includes only the raw events data, without the additional attributes. This is why you aren’t able to see the conversion paths in your BigQuery project.