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You’re using GA4 and you’re noticing some peculiar things when generating reports with different date filters. Your event counts change depending on whether you filter by half a month, a full month or one and a half months – it’s weird, right? This could be because these reports are heavily sampled – they’re giving you a snapshot based on just 9.52% of your total data. So, you’re getting a small taste, not the full meal which might affect the report’s accuracy.
