Learn business growth with Google Analytics 4 Forums Google Analytics 4 Discrepancy between GA4 purchase event revenue and order value Reply To: Discrepancy between GA4 purchase event revenue and order value

  • Morgan

    Member
    15 August 2022 at 11:40 am

    Ah, you see, Google Analytics has a bit of a quirk. Even if you set your property or view to your own local currency, Analytics still does a conversion whenever it processes a hit for any currency that isn’t USD. What’s more, it does this conversion all over again whenever you generate a report.

    So, even if everything else is in order – your currency settings, your data layer, Shopify – those little differences you’re seeing might just be due to fluctuations in the daily exchange rate. It’s a bit like how the cost of a foreign holiday can go up or down because of changes in the exchange rate.

    You no need to worry too much, these differences are usually negligible!