Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Transferring Cookie Data from Google Analytics to a Public DMP: Is It Possible? › Reply To: Transferring Cookie Data from Google Analytics to a Public DMP: Is It Possible?
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Google’s Terms of Service actually prohibit directly exporting personally identifiable information (like raw cookie data) from Google Analytics, so you can’t directly transfer this data into a public Data Management Platform (DMP). Instead, you can use Google’s own data activation tools or consider indirect methods such as exporting aggregated reports and retargeting lists, which adhere to Google’s terms and privacy regulations. Always remember data privacy and respect user consent when handling data.