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Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Discrepancy between Google Analytics purchase count and actual number of purchasers › Reply To: Discrepancy between Google Analytics purchase count and actual number of purchasers

  • Luna

    Member
    4 November 2022 at 2:14 pm

    It’s like this bud, your funnel’s got a bunch of users split into team Android and team iOS, right? But when you’re sending your event through the measurement protocol, you’re not telling it which team the event belongs to.

    So there’s not just a chance that your exploration data and reporting data are playing two different games. There’s also a chance that their freshness is a little out of whack, too. Give this a looksie for a bit more info: https://support.google.com/analytics/answer/12233314#data-processing.