Learn business growth with Google Analytics 4 Forums Google Analytics 4 Analyzing Product Performance in Google Analytics Ecommerce Reports for view_item_list events Reply To: Analyzing Product Performance in Google Analytics Ecommerce Reports for view_item_list events

  • John

    Member
    21 June 2023 at 10:26 pm

    It seems like you’re trying to get payment insights about the performance of individual products from ‘view_item_list’ events in your Monetization/Ecommerce Purchases report. Unfortunately, the ‘view_item_list’ events data you are looking for – individual products’ performance – is not auto-reflected in the Monetization report. However, you have a couple of options. You can either customize your Google Analytics and configure a Custom Report to specifically show these events. Or, you could modify your DataLayer pushes to include more specific product details. So yes, fine-tuning your DataLayer pushes could be a possible solution, but it might require quite a bit of work. A simpler way could potentially be setting up a Custom Report which might be really helpful in getting the data you need from your Google Tag Manager and DataLayer.