Learn business growth with Google Analytics 4 Forums Google Analytics 4 Mismatch between GA Reporting API v4 ga:users count and UI displayed count Reply To: Mismatch between GA Reporting API v4 ga:users count and UI displayed count

  • Oliver

    Member
    14 May 2023 at 4:05 pm

    There can be many reasons for this discrepancy. One reason could be caching or some delay in data reflecting in the UI; it might not be real-time. Try clearing the cache or refreshing, or give it some time to see if it updates itself. Another possibility is if the UI is filtered in any way, i.e., it might be excluding some kinds of users, while the API counts all users. To solve this, check for any pre-applied filters or conditions on the UI that might be limiting the number of users it’s showing. Lastly, there might be a bug in either the software displaying the UI or the API. It might be a good idea to engage the professionals who developed these platforms and bring the discrepancy to their attention.