Google Analytics 4
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Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Retrieving Historical GA4 Data for BigQuery Export › Reply To: Retrieving Historical GA4 Data for BigQuery Export

  • James

    Member
    30 April 2023 at 9:43 am

    Unfortunately, Google Analytics 4 (GA4) only exports data to BigQuery from the day that you link them together and going forward. This means it’s not possible to retroactively import old data from GA4 to BigQuery that was collected prior to the linking of these two platforms. Despite this, you can still access and analyze the old data directly in GA4. It’s not the ideal situation I know, but it stands true as of Google’s current policy.