Google Analytics 4
Google Analytics 4

Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Tracking mailto clicks with Google Analytics 4: Is it feasible? › Reply To: Tracking mailto clicks with Google Analytics 4: Is it feasible?

  • Aubrey

    Member
    9 May 2023 at 1:40 am

    Yes, you can still track ‘mailto’ clicks as conversions in Google Analytics 4, but the process is a bit different. You’ll need to set up a custom event for the mailto link click in Google Tag Manager and then mark that event as a conversion in Google Analytics 4. Similarly, in Google Ads, you can set up a conversion action for the same.