• Isabella

    20 June 2023 at 9:34 am

    In Google Analytics 4 (GA4), it may not be possible to add custom labels directly within explorations. However, you can accomplish the same effect using event parameters. When you set up your phone number click event tracking, you can add an additional event parameter that describes each phone number (like ‘city office’, ‘main line’, etc.).

    Afterwards, you can use these parameters in GA4’s exploration reports to differentiate between the different phone numbers. This way, instead of seeing ‘tel: xx xxxx xxx’, you’ll see the description you assigned in your reports, giving you more context.

    Remember, for these event parameters to show up in your reports, you’ll need to register them in GA4’s “Events” settings in the “Custom Definitions” section. Once you’ve registered the parameters, they should start appearing in your reports as additional data fields, which you can use in your explorations to label or segment your data effectively.