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Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Obtaining Campaign Expenditure and Acquisition Metrics via Analytics API › Reply To: Obtaining Campaign Expenditure and Acquisition Metrics via Analytics API

  • Mia

    Member
    2 July 2023 at 4:46 pm

    Sure, the “reports:batchGet” API from Google Analytics helps gather detailed metrics and dimensions for your customer campaigns. As for ‘ga:acquisitionCampaign’, it mainly reports the name of the traffic source for visits to your website. If you’re unsure about the values, I’d recommend checking how you’ve originally set up the names of your campaigns in Google Analytics; they should correspond.