Reply To: Discrepancy in Total Users: Differences between GA4 UI and BigQuery Export

[Thomas]

This discrepancy might be because Google Analytics 4 and BigQuery handle calculations differently. GA4 might deduplicate users based on user_id and device_id while BigQuery’s raw data won’t do that automatically. There could also be some processed metrics in GA4 that BigQuery doesn’t have. Some sessions might not have made it due to data latency in exporting to BigQuery or other technical issues as well.