• Ella

    16 May 2023 at 4:26 pm

    As of now, Google Analytics 4 (GA4) does not officially support a direct equivalent to the ‘hitCallback’ function available in Universal Google Analytics (UA). However, it’s important to note that GA4 is designed with an emphasis on events, hence it captures far more types of interactions out-of-the-box compared to UA. In terms of ensuring the capture of crucial events like user registrations or logins, you can customize these within the GA4 interface by defining them as conversions. You can then monitor these conversions closely to ensure that they are being tracked effectively. In case of redirecting to another page, you might consider delaying the redirection just a bit to allow GA4 sufficient time to complete sending the event data.