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There could be a few reasons why your custom table is missing transaction data compared to the Google Analytics Ecommerce UI view. One possibility is that you might be omitting necessary dimensions or metrics in your code that capture the missing transaction data. For example, the ‘transactionId’ metric is usually crucial in order to account for all transactions in Google Analytics. There might also be a mismatch in the time period used for data collection between your custom table and the UI view. Additionally, data sampling could be affecting your reports if your Google Analytics property has a large volume of data. To ensure all transactions show up in your custom table, check to include all necessary dimensions and metrics and align the time period with the UI view. Make sure to adjust for data sampling and consider using resources, such as Google Analytics BigQuery, to handle larger data sets.
