Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Exploring Assisted Conversions in GA4: Unveiling Data API Capabilities › Reply To: Exploring Assisted Conversions in GA4: Unveiling Data API Capabilities
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Currently, the Google Analytics 4 (GA4) API does not offer the same capacity for pulling assisted conversion paths data as was possible with the Multi-Channel Funnels Reporting API for Universal Analytics (UA). GA4 interacts differently with data sources because it has a more user-centric focus rather than session-centric. Therefore, it introduces the “first user source” and “session source” categories. As it stands, to manage and analyze data similar to assisted conversions, you might need to devise a new method that effectively addresses the structural differences between GA4 and UA. This could potentially involve creating new models for visualizing user interactions or alternate ways of attributing conversions to different touch-points. However, GA4 is still developing and Google may introduce additional functionality to the API in the future.