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Page views and events in Google Analytics are fundamentally different and serve different purposes. A page view in Google Analytics signifies the loading of a webpage that the tracking code is installed on. This is an essential part of understanding users’ navigation patterns on a website, the popularity of different pages, and the overall traffic that a website receives.
Events, on the other hand, are user interactions with content that can be tracked independently from a webpage load. Events like clicking a button or logging in are actually secondary interactions that occur while a user is viewing a page. They provide more detailed insights into how users interact with the pages they visit.
Therefore, treating a page view as just another event wouldn’t offer the same level of insight. It might also lead to confusion due to the blending of fundamentally different types of interactions. The analytics.page method is necessary because it separates these two categories of data, maintaining clarity and allowing for more accurate reporting and analysis.
