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Sure, in simple terms, the separation between a page view and other events like clicks in Google Analytics helps businesses to analyze the data they collect in context.
Let’s illustrate this using a bookstore. Let’s say the page views are different sections in the bookstore like ‘science fiction’, ‘self-help’, ‘children’s books’ etc. Events, on the other hand, are like the different actions people can take like picking up a book to read the blurb, asking an employee for a recommendation, or buying a book.
If we lump all these together, it’s like saying, “someone did something in the bookstore”, without context. But if we have the page views separated out, we can say “someone picked up a book in the ‘self-help’ section”. This is more useful and actionable information.
That’s the essence of separating page views and other events in Google Analytics. It provides the context of where an action took place so that the analysis can be done in a better way.
Technical aspects aside, the practical aspect is that combining page views and events can lead to some confusion and potentially incorrect data interpretation, which is why it’s better to keep them separate.
