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Troubleshooting tracking issues for a specific event like ‘purchase’ might involve a few different steps. One possibility could be a change in your site’s purchase confirmation process or checkout page — if the structure of that page changed significantly, and Google Tag Manager was reliant on certain elements of that page to initiate the ‘purchase’ event, it might have stopped working. Possible solutions might include adjusting the setup of your ‘purchase’ event in Google Tag Manager to reflect the new page structure, or reverting the changes made to your checkout page. It might also be worth checking to see if there have been any updates or changes to the GTM or GA4 platforms themselves that could be causing the issue — sometimes, platform updates can cause compatibility problems until old setups are updated to match. It’s also worth checking the health of the codes and scripts related to the ‘purchase’ event, anything from a simple syntax error to unidentified variables might be the cause of your problem. Having a developer go through these considerations might quickly resolve the issue.
