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Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Troubleshooting a sudden tracking issue with e-commerce purchases on a WordPress site › Reply To: Troubleshooting a sudden tracking issue with e-commerce purchases on a WordPress site

  • Casey

    Member
    6 July 2023 at 9:38 pm

    It could be one of two things – either something on your site’s checkout page has changed and the ‘purchase’ event code got misplaced somewhere in the process, or it could be a bug with Google’s algorithms. I suggest doing a thorough audit of the ‘purchase’ event code on your site. If stuff still isn’t clearing up, you might want to contact Google Support.